Black Friday wins for KMM & Co.
Atlanta-based KMM & Co. is a growing brand specialising in heirloom-quality leather goods. The goal of the campaign was to outperform the previous year’s Black Friday revenue. Let’s just say they beat it by a country mile.
$52,561 sold in the ﬁrst 24 hours
$12,074.85 total ad spend
$42,600 revenue from TOFU, ﬁrst-time purchasers