eCommerce Strategy (CHASSM™)
Social Media Advertising
CHASSM™ – Our proprietary strategic planning process designed to build the gap between you and the competition. This is where everything starts at Right Hook. It’s the foundational platform for helping transform our client partners into 7 & 8-figure powerhouse brands.
Generating revenue from existing search traffic for your products and brand should be at the foundation of any eCommerce marketing strategy. It’s the low hanging fruit. Are you missing out on stable revenue from Google Ads?
Google Shopping Agency / Paid Search Marketing / YouTube Advertising
Aggressive traffic growth is great for accelerated customer acquisition but email should be your core profit center. Selling to existing customers to drive repeat purchases is significantly cheaper than acquiring new customers – and maximising your profit and CLTV through a robust email marketing strategy is essential. Are you driving 20% + of revenue from email? If not, you’re leaving big $$ on the table.
A fully-functioning retention strategy is always running a highly considered SMS program alongside email – it’s the one-two punch that really drives maximum customer retention. BUT messaging is everything with making SMS marketing work for you. Get it wrong and you’re left with annoyed customers. Get it right and well, it will show in your bottom line and customer love.
The ‘black box’ of marketing strategies that brand owners often know about, may have ‘dabbled’ but don’t really know how to make it work for them. It is a longer-term strategy that compounds over time, often requiring patience and persistence to crack. Those that persevere have just developed a massive competitive advantage in being able to scale their brand, with massive flow on effects to every other marketing channel.
Every brand requires a unique plan of attack. This is how we’ll devise one for you.
You can’t devise the optimal strategy without effectively diagnosing where existing issues lie. We dig deep into your brand and take a close look at your data to understand exactly what is and isn’t working and where new opportunities lie.
Our proprietary strategic planning process provides the foundation to drive your business into becoming a 7 or 8-figure powerhouse brand.
Before you build a house, you first need to ensure that all the ‘plumbing’ is done right. We ensure that all your integrations, tracking and analytics are set up correctly and ready for the flood of traffic we plan on sending your way, so we can then make reliable data-driven decisions.
We’ve launched. Now it’s time to accumulate data, identify your best performing variables and start optimising for performance.
We now have sufficient data to make informed decisions and establish target metrics throughout your ad account funnel in preparation to scale.
We’re now above target KPIs. We have your revenue targets and understand your required growth curves based on performance and available inventory – it’s time to start increasing ad spend to drive your brand toward its revenue goals.
Social Media Advertising
At the core of any eCommerce brand looking for serious growth, social advertising is a non-negotiable. In the name of driving industry leading results, we built elite team pods with specialists on every line to drive maximum ROI for every dollar spent.
Facebook Advertising / Instagram Advertising / Pinterest Advertising / Snapchat Advertising / TikTok Advertising