CHASSM™
CHASSM – Our proprietary strategic planning process designed to build the gap between you and the competition. This digital marketing strategy is where everything starts at Right Hook. It’s the foundational platform for helping tranform our client partners into 7 & 8-figure powerhouse brands.
Collate
Historical Analysis
Audiences
Strategy Stack
Strategic Acquisition
Message & Creative
How it works
Building your digital marketing strategy
It all starts with understanding the current situation – your brand, product, business metrics, creative, customers, competitors and existing website and marketing performance data. We can’t set a target without first understanding where we are currently at. Throughout this process we work hand-in-hand with the founders or marketing leads to truly understand your brand and business to build the strategy that everyone is on board with before establishing weaknesses, dependencies.
Collate
The first step is gathering all the critical fundamental information around brand, business, performance, assets and goals so that we can make the most informed decision possible moving throughout the process.
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Historical Analysis
Analysing and auditing your existing data across advertising, website and retention marketing performance will help provide the most insights as to where we need to start. We want to look for the immediate easy wins to deliver positive results as quickly as possible and help direct the strategy moving forward across multiple channels through impact the three core levers: traffic cost, conversion rate and CLTV (customer lifetime value)
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Audiences
You can’t craft the right messaging and develop thumb-stopping creative without first understanding who you are advertising to – customer personas and target audience development is where building high-converting advertising creative all starts. Know thy customer.
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Strategy Stack: 8 Analysis
Your overall strategy development is largely driven by where your brand and business sits within what we refer to as the Strategic Stack 8: 1. Product Type, 2. AOV, 3. CVR, 4. Buying Cycle, 5. Audience Brand Awareness, 6. Repeat Purchase Rate, 7 Initial Advertising Budget, 8. Your Unique Product Offering.
Where you sit across these core factors will largely determine the path ahead.
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Strategic Acquisition and Funnel Planning
This is where your advertising strategy is constructed using all the information we now have and determining the most appropriate account structure, acquisition tactics, testing prioritization and budget allocation strategies to deploy to deliver maximum ROI.
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Messaging & Creative
Eye-catching, on-brand, thumb-stopping ad creative designed to convert. This is the biggest lever we have within your ad account to drive the results we need to hit your growth goals. Our goal is to collaboratively develop our initial ad creative for testing that you love and client new prospects and customers can’t resist to buy from.
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