Amazon Advertising & the Platform’s Scaling Opportunities for eCom Brands w/ Destaney Wishon

Listen NOW


In this new episode, we’re exploring the ever-growing and evolving landscape of Amazon advertising and marketing. Scott & Ray are joined by Destaney Wishon, Co-Founder and CEO of BetterAMS, to examine the trends seen in the Amazon marketplace over the last few years as both eCommerce and retailing converge, ushering in a new age of shopping for customers.

Destaney goes into the nitty-gritty of running and scaling Amazon for brands – what the difference is between sponsored display ads vs. demand-side platform, the factors impacting ROI maximization on the platform, allocating budget in the platform when a lot of brands are competing for customer dollars & loyalty, and what are the fundamentals needed to amplify a brand’s Amazon strategy.

Tune in as Scott, Ray, & Destaney also discuss which improvements and enhancements are being made on the platform and how brands can fit into the marketplace’s continued growth and expansion into the future.

For real-time updates, connect with Destaney: 

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Listen on your favourite player
How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton