Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson

Listen NOW


There are three certainties in life: death, taxes, and the constant evolution of technology. When it comes to business, if you’re not across the latter two, you’re likely headed for trouble. The past year brought many upheavals to the paid advertising game, with iOS14 prompt and attribution issues leaving many eCom brand owners clambering for answers and ways to pivot. Now, savvy entrepreneurs are actively looking for ideal solutions to tell their brand story in a powerful manner that engages both prospects and loyalists alike.

Enter Augmented Reality (AR). Join Scott & Ray in this episode as they chat with Rich Watson, Founder of Augmented Hype, and find out why augmented reality presents a new way of reaching and inciting fanfare among your customers.

As an avid fan of AR and a believer of building relationships with audiences, Rich dishes on the industry verticals that have been successful in integrating AR campaigns into their marketing strategy as well as the technical aspects needed to start your brand’s AR initiatives. This conversation also gets real on the public adoption of AR technology and the steps needed to measure the impact and reach of AR campaigns.

Plus, you don’t don’t want to miss Rich’s outlook on the Metaverse, how AR technology will bridge the gap between the present & the future, and the next steps you’ll need to take to ride in on the augmented reality marketing wave.

For real-time updates, connect with Rich: 

Join Rich’s AR Ads Strategies Facebook group for updates, tips & examples of AR ads from Rich, and get first dibs on news from Augmented Hype and the AR world! 

Platforms & websites referenced in this episode:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Listen on your favourite player
How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton