The Transformation from Agency Fatigue to $100k/day Record-Breaking Wins: How This Brand Got Its Confidence Back
Niche
Fashion & Accessories
Services
First-ever $100K day
Record-breaking attention metrics
Enhanced account visibility and scale
Niche
Fashion & Accessories
Services
The Background
Before Right Hook: Fatigue, Frustration, and a Lot of Fluff
When the team behind Feejays first reached out to Right Hook, they weren’t looking for explosive growth. They were looking for relief.
After cycling through multiple agencies…each more complicated, bloated, and disconnected than the last.
They were exhausted.
Meetings had become mini-conferences, with five or more “experts” on every call and no clear direction.
Every agency seemed more interested in upselling than understanding.
Creative lacked relevance. Communication lacked clarity.
Trust? Gone.
For Scotty Abel, Feejays’ Operations Manager, the tipping point came when basic visibility, like tracking performance or understanding why an ad worked, was no longer possible.
They needed a partner. Not a pitch.
THE SHIFT
Clarity First, Then Growth
Right Hook didn’t start with a funnel overhaul. We started with conversation.
We rebuilt performance visibility, consolidated ad account chaos, and implemented communication rhythms that felt human.
Looms, emails, and ClickUp updates tailored to Scotty’s workflow.
No pressure to switch platforms. No smoke and mirrors.
The trust came quickly. The results followed.
Hear From the Founder HIMSELF
THE STRATEGY
Creative That Captured Hearts (and Held Attention)
With brand identity being such a core part of Feejays, they were understandably cautious about pushing creative boundaries. But once trust was established, they opened the door.
And we stepped through with performance-led experimentation.
One creative test featured a voiceover from a recognizable character.
It was a stretch from their usual tone, but the data was strong. Then, Scotty gave the green light.
The ad didn’t just work, it exploded.
Comments, conversions, and record-breaking attention metrics followed.
We broke personal bests on hold rates. Time and again, Feejays saw market-cracking offer performance, topping previous benchmarks and bringing in swells of new customers.
And then came the moment:
- Their first-ever $100K day.
Not hype. Not hope. Just aligned strategy, creative that resonated, and data-led execution.
THE RESULTS
Respecting Seasonality, Not Fighting It
Feejays is a cold-weather brand. Most of their sales come in Q4.
But past agencies pushed for year-round scaling and generic growth models that ignored this rhythm.
We did the opposite.
Right Hook leaned into seasonality.
During slower months, we proposed light-touch acquisition plays and flexible email strategies, but never forced them.
Instead, we helped Feejays make smart decisions that protected their margins and set them up for high-impact quarters when it mattered most.
That restraint -> oddly rare in agency land, built even more trust.
The Goal Was Always Independence
From the very beginning, Feejays told us the truth:
"
“We don’t want to outsource forever. We just need the right partner to get us back on track.”
Feejays
And that’s exactly what happened.
Over two years, we rebuilt clarity, confidence, and performance.
Together, we navigated record-breaking quarters, creative wins, strategic pivots, and smarter systems.
And when the time came for them to take things back in-house, they weren’t nervous.
They were ready.
We didn’t just help them grow.
We helped them graduate.
THE WINS
WHAT WE ACHIEVED TOGETHER
- First-ever $100K day
- Record-breaking attention & hold metrics on creative
- Repeated market-best offer performance
- Rebuilt ad account structure for visibility and scale
- Implemented systems that enabled a confident return to in-house marketing
- Restored trust in the marketing process
FINAL TAKEAWAY
This isn’t a story about explosive unicorn growth.
It’s about what happens after the hype, when a good brand gets lost in bad partnerships…
… and finds its way back.
Feejays didn’t need fluff. They needed clarity.
They didn’t want another vendor. They wanted a team they could trust.
And they didn’t need reinvention. They just needed to feel in control again.
That’s what Right Hook gave them.
ANTHONY CAMACHO
Anthony Camacho is a Senior eCommerce Strategist who knows how to turn ad spend into serious growth. He doesn’t just run campaigns—he scales brands. With a sharp eye for high-converting creative and deep expertise in media buying, he’s helped DTC brands grow fast and profitably across Meta, TikTok, and Google Ads. He thrives on crafting data-driven ad strategies that blend performance with creative impact. When he’s not scaling brands, you’ll find him tackling fitness challenges, diving into psychology books, or working on his next big idea.
If You’re in the Fog Right Now…
Feeling stuck? Getting pulled in five directions by an agency that seems like they’re figuring it out, but don’t want to admit it? Unsure whether your marketing team even understands your business? Let’s fix that.
No pressure. No fluff. Just strategy that respects where you’ve been and more importantly,
Helps you get where you’re going.
