Four years ago, Alexandra Australia was a growing fashion label struggling to break past $100K months. Today, the brand is on track to hit its first $1M month—a 10x revenue increase without the complexity of hiring and managing an internal team.
Niche
Fashion & Apparel
$100k to $1M per month
10x revenue increase
Niche
Fashion & Apparel
The Background
When Lexi founded Alexandra Australia, she was running everything herself—strategy, ad management, design, inventory, and operations—with only one staff member. Breaking into $100K months was a major achievement, but with growth came bottlenecks. The brand had built a strong reputation with its sports luxe and elevated casual essentials, yet without a strategic team in place, Lexi was spread too thin. Scaling further meant shifting from working harder to working smarter.
Four years later, Alexandra Australia is now on track for its first $1M month—the turning point? Partnering with Right Hook.
THE CHALLENGE
Scaling beyond a certain point isn’t just about more sales—it’s about efficiency and execution. Lexi had built a strong brand, but managing everything solo was unsustainable. Hiring an in-house team meant high costs and managing specialists across paid social, Google Ads, email marketing, and creative—without the time or expertise to assess performance. The biggest risk? Stagnation. Instead of driving growth, she was stuck maintaining the day-to-day.
That’s when she brought in Right Hook to lead the next phase of growth.
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THE STRATEGY
Right Hook’s approach to scaling Alexandra Australia wasn’t just about running ads—it was about building a structured, process-driven system for growth. Instead of piecing together an in-house team, Right Hook became Alexandra Australia’s embedded marketing department, handling paid social, Google Ads, email marketing, and campaign planning—all under one roof.
At the heart of the strategy was a full product drop calendar. Fashion brands don’t scale on ad spend alone—they grow by keeping something new happening. Early on, inconsistent drops hurt momentum. Right Hook built a repeatable launch process, refining releases to ensure the right products launched at the right time, keeping customers engaged and sales steady.
Instead of relying on discounts, Alexandra Australia scaled through fortnightly micro-drops—driving urgency, boosting engagement, and ensuring a steady stream of new buyers. This eliminated the need for constant flash sales—new product releases fueled both acquisition and retention.
Ads serve as an amplifier, but they won’t fix a weak product calendar. Right Hook focused ad spend on the highest-performing drops, increasing return on investment while minimizing wasted budget. Creative iteration played a critical role—testing UGC, model shots, and video formats to maximize engagement.
Beyond ads, Right Hook aligned Alexandra Australia’s entire marketing ecosystem. Email, paid social, and Google Ads worked together as a seamless system, guiding customers from discovery to repeat purchase.
By embedding Right Hook’s full-service growth team, Lexi scaled without adding internal complexity. She didn’t need to hire a copywriter, designer, ad strategist, or retention specialist—Right Hook provided everything at a fraction of the cost of building a team.
This wasn’t just outsourcing. It was integrating a high-performance growth team directly into the brand—one that scaled alongside Alexandra Australia every step of the way.
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THE RESULTS
Immediate and Sustained Growth
Right Hook’s flywheel strategy created a self-sustaining loop of customer acquisition and retention. Growth started almost immediately—new customer acquisition fueled repeat sales, boosting profitability and freeing up budget for reinvestment. What began as a $100K month is now on track for $1M, proving the power of structured, strategic marketing.
A Full Product Drop Calendar That Fuels Scale
A structured launch calendar eliminated slow months. With consistent micro-drops every two weeks, Alexandra Australia maintained engagement and sales year-round. Instead of the peaks and dips typical of seasonal brands, this approach created steady, scalable momentum.
Ads That Amplify, Not Just Acquire
Right Hook didn’t just increase ad spend—they ensured campaigns focused on the right products at the right time. Ads weren’t the growth strategy—they amplified it, ensuring each product drop reached the right audience with the right creative.
A Fully Integrated Team
Right Hook became Alexandra Australia’s full-service marketing team, not just an ad agency. Paid social, email, and Google Ads worked in sync, creating a seamless multi-channel funnel that turned first-time buyers into loyal customers.
More Time to Lead & Scale
With execution handled by Right Hook, Lexi stepped out of day-to-day marketing tasks and focused on product development, expansion, and high-level strategy. Instead of juggling ad management, creative, and campaign planning, she had a dedicated team optimizing every aspect of marketing.
A Growth Partner, Not Just an Agency
Unlike transactional agencies, Right Hook became an embedded growth partner. With daily communication, proactive strategy shifts, and deep alignment on long-term goals, they operated as a true extension of the business.
Scaling Without Outgrowing the Agency
Right Hook’s approach was built to scale, so Alexandra Australia never had to switch agencies or rebuild its marketing system. Instead of outgrowing RH, Lexi and her team scaled with them—proving that the right agency isn’t just a vendor but a long-term strategic partner.
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FINAL TAKEAWAY
Lexi’s biggest lesson? Scaling isn’t about doing more—it’s about having the right team in place.
“The moment I engaged RH, it was the best decision I ever made. We started scaling almost immediately—and we haven’t stopped since.”
READY TO SCALE?
If you’re hitting a ceiling in your growth and need a fully embedded marketing team that scales with you, Right Hook can help.
Let’s talk.
With the right strategy, execution, and team, growth wasn’t just possible—it became inevitable.
CORY HARDING
Cory Harding is our Super Cool Senior Strategist based in Australia. When he isn’t scaling our brands to the moon, you can find him at construction sites monitoring his property development projects or in the kitchen whipping up a storm. His superpower is being able to see the bigger picture but able to drill down into the detail and particularly excels with fashion or high AOV products.
When you partner with us, you don’t just get someone to ‘watch your ad account’. We’re your strategic marketing arm, your outsourced CMO and your on-the-pulse, eCom growth experts ready to guide you every step of the way
We treat your business as if it were our own, looking at the bigger picture and constantly brainstorming ways to improve, add value and scale your brand profitably.
Because when you win, we win. It’s not about getting a certain number of clients for us, it’s about getting the right clients.
You know your potential. We help you get there.
So what will it be, growth or death?