The Complete 2021 BFCM Preparation Breakdown

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It’s that time of year again! Planning and preparation time for what we refer to as the ‘Superbowl’ for eCommerce – Q4 and more specifically Black Friday/ Cyber Monday Weekend.

In what’s been a super challenging year for eCommerce brands with the roll-out of iOS14 updates from Apple and massively affecting performance across most traffic channels – we’re seeing performance stabilise quite a bit now and actually improve.

Hopefully this trend continues into Q4 as platforms and businesses alike continue to adapt their strategies to maximise performance from paid advertising. Either way, war time is coming and it’s time to prepare for battle.

In this episode, Scott & Ray go DEEP into the planning for BFCM, the tactics used during the list building and tease campaigns in the lead up and also how to tackle the actual weekend from an account management standpoint.

This is a HUGE episode and Ray gives away the keys to the kingdom in terms of how we approach BFCM here at Right Hook.

Sit down, grab your headphones and get the notepad ready – cause you’re going to want to steal everything you can from this massive episode…

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If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

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