#12
#12

How to Kickstart an In-House Influencer Marketing Program w/ Taylor Lagace

#12
#12
Listen NOW

 

We have a HUGE episode that will dive deep into a black box area for both eCom brand owners and marketers – influencer marketing! Scott & Ray interview Taylor Lagace, CEO & Co-Founder of Kynship, to demystify influencer marketing, how to get your own program started, and see how it works in conjunction with product seeding programs.

While the pay-per-post model is still thriving in the influencer landscape, Taylor illustrates why the product seeding route may be beneficial for brands who want to start relationships with influencers, while also discovering who the genuine product adopters of the brand are. Taylor also brings practical tips and insights on how to build a successful in-house influencer program for brands just starting out or wanting to dip their toes into influencer marketing.

This episode delves into the key differences between micro- and macro-influencers, how to negotiate for content rights with an influencer when they post content of your products, and how to maintain relationships with influencers who work well with your brand.

It’s a jam-packed discussion filled to the brim with helpful tips, including some post-iOS14 updates and how influencer marketing is ushering a solution for content creation. Tune in and get ready to learn some practical insights!

For more real-time updates, connect with Taylor:

Platforms referenced in this episode: 

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Listen on your favourite player
RELATED EPISODES
GG-Backup
How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
23
Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
21
Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
20
Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
19
Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton
a