0:00 – 0:27 – G&G eCommerce Podcast Theme
This is the Growth & Greatness eCommerce Podcast, powered by Right Hook Digital, with your hosts Scott Seward & Raymond Johnston. If you’re an eCommerce brand founder, entrepreneur, or marketer looking to accelerate profitable growth for your business, then listen in ‘cause this is the podcast for you.

0:27 – 5:31 – Ways to play around and get creative with Facebook DPAs
Scott (0:27 – 0:35) – Alright, welcome back. And we are gonna dive into something a little bit different today. We’re gonna talk about creative.

Ray (0:35 – 0:36) – Yeah, we are.

Scott (0:36 – 0:52) – What’s working now. You know, we’ve seen, we’ve got some pretty cool things that we’ve been testing out that, surprisingly, have been working extremely well across the board and doing some pretty big numbers for some clients at the moment. So what are we seeing, man?

Ray (0:51 – 0:55) – 7-figures, 7-figures! Wait ‘til the end, stick around!

Scott (0:55 – 1:30) – That’s right, that’s right. So one of these creatives, creatives formats drove about $2.5 million worth of sales for 1 of our clients in 24-hours the other day in a big launch campaign. This one, it was just flying so we’re gonna talk about that one last. What we’re gonna go through, we’re gonna go through 3 creative approaches, tactics, that are working really well across the board for us at the moment. Hopefully, it gives you guys some thoughts on how you’re gonna apply it now and get a bit more leverage out of your ads because creative’s gonna be pretty important this year, isn’t it? We know that.

Ray (1:30 – 2:01) – Yeah, it is. It always surprises me too. We’d try not to have an opinion when we test a creative, but what’s so surprising is, you’d be, some of the things that worked, it’s old-school, some of the things that worked. Logically, you would say, ‘I should never try it or test it,’ but it’s the thing that actually ends up winning the account and scaling the ad account. I just, I love, with some of the things that we’re gonna go over today, with some of the strategies we’re seeing that works, I think a lot of you are gonna be really surprised what’s actually working right now.

Scott (2:01 – 2:30) – And the simplicity! I think that’s a really good one to kick off. One of our senior strats in the office here with me, he tested this first one out that I’ll let Ray jump into in a second. This was used on broad DPAs and pretty much took a breakeven campaign to 3x, cold audience, top of funnel, and then we’ve applied it across several other accounts. Ray, take away creative, creative angle number 1…

Ray (2:30 – 4:04) – Sure, so the first one, it’s probably one of the easiest ones I think people overlook, and that’s actually simply adding frames to your DPAs. So for some of you novices out there, a DPA is a dynamic product ad and you can actually have an option within Facebook where you can actually add a frame. The frame could just be a border, it can be something stylized where you can put star review ratings as a mask over that product that dynamically shows in that card, in that carousel. So, really, anything you can imagine, you can put in there. A lot of people overlook it. They’ll just throw up a DPA, if it works, great, if it doesn’t work, ah nuts, I’m just gonna turn it off. Well, no, like there are so many possibilities you can do even within that frame. What we’re seeing that works is, if you remember, the whole of point of ads is to get attention, so what we’re doing is we’re adding borders to it. We’re adding star ratings if we know this product has 5-star reviews or this product line has all 5-star product reviews. Also, what we’re adding here as well is we may add a little quote on the very corner of it. There’s endless possibilities you can do to this thing, or just adding a simple color border to grab more attention, which we’ve seen convert. It’s really surprising because it’s also a great way to break up the noise, for example, if you run a bottom of funnel, if that’s where you’re running it to where they’re not seeing the same dynamic ad all the time. It’s a great way to break it up but, in addition, it’s a great way to also stick out from competition even though they can do it too. It’s so overlooked, that you can add a really nice aesthetic, in my opinion, to those dynamic ads because everyone’s seeing the boring white border or the white product in the white background with the product, how boring is that?

Scott (4:04 – 4:06) – That’s what most of them are, right?

Ray (4:05 – 4:06) – Exactly.

Scott (4:07 – 4:22) – And it was, it was a really simple test that initiated this. It was a female fashion client and it was literally putting, just, a thin black border around the DPA and it basically tripled the returns on it.

Ray (4:21 – 4:23) – Isn’t that amazing?!

Scott (4:23 – 4:52) – It’s crazy. This is the importance of, I guess, having a list of things to test, no matter how simple they are, you know. It can be just simple things like that that stops the scroll, grabs attention, that pattern to interrupt where people are used to, exactly what you’re saying, just a white product background on a DPA ad. A border breaks it up, grabs your attention, gets a click, starts driving sales. So, yeah, testing simple things always works.

Ray (4:51 – 5:27) – Really quick, I wanna add, it can be really easy too. What we like to do during sales, especially every Black Friday but especially during, like, a sale campaign is, if you don’t have a designer or PhotoShop, literally go to Canva and you can add a price tag, add a percentage off of that store, and you can create that at Canva without a border, and you can just upload that to your ads. The products that are serving that dynamic ad has a little tag on it that says 30% off. Like I said, it’s a great way to break it up. You don’t have to make, if you have a 100 products, you don’t have to make a 100 versions. You make it 1 time, Facebook does it dynamically.

Scott (5:29 – 5:31) – Beautiful. So easy, so underutilized.

5:32 – 9:17 – What is the mobile-first experience and how do you use it?
Scott (5:32 – 5:34) – Let’s roll on to number 2. What do we got, Ray?

Ray (5:35 – 7:27) – Yeah, so the second one is, this goes back to the comment you said earlier, is keep it simple. The last 6 months, I think, it’s becomes really transparent, probably more than 6 months, but really transparent to us that the simpler the video performs better. A lot of the times, I think, people overthink what’s actually gonna convert well when they could create a lot more quantity rather than going for that 1 amazing quality video. If that flops, then what do you do? The next one that we’re seeing convert really well is what we call authentic Mobile-First. There’s a lot of different versions of this. Let me kind of walk you through it and we can kind of discuss each one individually. So what I mean by authentic Mobile-First is literally content that’s made with a phone. I mean, it can be something that you get from a customer, what we call UGC, which is user-generated content, or it can be that what you as the founder or your team of your eComm brand make. So for example, one of our brands that, we’re actually gonna do probably $4 million this month, what they do is they do a lot of fashion, is they will literally, they have someone on the team hold the phone, have a model try on whatever that particular apparel is, and they’ll ask the person questions. So from the person doing the video’s perspective, you can hear them in the video asking that model, ‘Hey, how does it feel?’ ‘How does that fit?’ ‘Turn around for me, strut your stuff!’ They do that and that video’s been crushing it. It’s probably done $300,000 dollars this month alone, top of funnel, which is fantastic. Then you have the other version, and that’s actually just what we call UGC, user-generated content, and what we see work the best is, same thing, get it in the hands of a model or an influencer or just your own team essentially. Have them do it selfie-style or looking at themselves in the mirror with their phone, recording it. The more authentic and mobile-first you can get, we’re actually finding it converts better than the highly-produced content.

Scott (7:28 – 8:03) – It’s almost like a bit of a voyeuristic view of just 2 girls just in a change room talking about trying their clothes on, right? It’s so real and it is, they’re actually trying it on and talking about the product and talking about their clothes. It’s a really, really simple approach. There’s 1 other thing that seemed to work really well on 1 of those, just putting, again going back to the frames, like almost a fake video recorder thing with the battery on the recorder on the top. It’s almost got that voyeuristic aspect to it so that was something that worked really well across a few others as well.

Ray (8:03 – 8:47) – What we tell our brands as well is, ‘Hey, if you’re gonna do this style, honestly, go into Instagram and TikTok, make the video there with the same style of the platform, just download that video, and test it as an ad. It converts insanely well because, what we’re finding is that, there’s been such a radical shift in the type of content people like to consume that, if you overproduce it, you’re actually missing out. Me & Scott talk about this. Consumers vote with their dollars, they vote what they think about your brand, with their dollars, and so that’s why, when we see this work so well, then obviously it means you’re producing more value to them because they love it enough to follow through and buy.

Scott (8:49 – 9:15) – Exactly, exactly. Let’s think about a slightly different product. The first two are probably a bit more fashion-focused. The first one with the frames, the DPAs, that can be applied to anything, but the mobile-first UGC, that applies to a lot of the discretionary sort of fashion products. The next one, I’ll let you take it away and this is probably thinking about more specific utilization products or problem-solving products.

Ray (9:15 – 9:17) – It is, you’re right.

9:18 – 14:33 – Education and entertainment to fuel your ad creatives
Ray (9:18 – 11:00) – The 3rd one we’re gonna talk about is, it’s education and entertainment. Now what I mean by that is, we live in a society where it’s all about education & entertainment. How we think about it, and I encourage everyone to think about it, is if you have a product that, maybe solves a problem, hypothetically, or it solves a problem but they’re not aware of it yet, ask yourself, the people I’m gonna try to advertise to, are they already problem-aware? If they are, then great, you can agitate that problem, which we can go on into that a little bit. And then, are they solution-aware? Do they know what the solution is, but they’re just not aware of what product’s gonna solve that problem? Thirdly, are they product-aware? It’s kind of how we think about it. So if you can, if in that product that maybe solves or that fits a need, if you can in that content either, if they are already problem-aware… so for example, an easy one is ‘it takes me an hour & a half to wax my car.’ Everybody knows it, everybody hates it, but they want that shiny object, right? If they’re already problem-aware that it takes me forever and I sweat to death, then cool. All you can do is focus on making them solution-aware, henceforth education, or you can use some entertainment with that and then educate them about your product then they become product-aware. So how we see this work, Scott, is we see a lot of these brands that, maybe, aren’t discretionary, they’ll choose 1 of those 2. For example, one that we know very well is, what they do is, they talk about how easy it is to do in 3 steps. For example, wax your car in 3 steps in 5.5 times, less time than before, for example. Okay, in that video, they show you 1, 2, 3, it’s 25 seconds and that’s it. That ad’s been working for 6 months. Or the other version is you go full entertainment; if that aligns with your brand and who you are, then yeah, try to include some entertainment and have fun with it.

Scott (11:01 – 11:03) – Go for shock factor if you can.

Ray (11:03 – 11:04) – Yes, exactly!

Scott (11:05 – 11:41) – We’ve seen shock factor once worked pretty well, but it’s gotta be on-brand. I think there’s another way that we sort of think about that internally, right, and you talk to a few of the guys on our client partnerships team. It’s peak pain to peak pleasure. If you wanna think about, like, the flow and structure of that video, okay, going back to, yeah, problem to solution, but peak pain, how can we push on, what’s the issue that they’re really dealing with. Okay, what’s the solution that we’ve got and what’s the outcome? It’s a really simple structure. It’s not really anything new, but it is something that we’ve seen continually work really, really well for a bunch of our brands at the moment.

Ray (11:41 – 12:13) – Real quick on that is, a great example that Scott’s leaning into is, if you know that someone has a pain in that area, what we like to do is we like to directly call out agitators. For example, using the example I gave a few moments ago, washing your car sucks, but it doesn’t have to. There you go, you already agitated that everyone, they hate doing it, but they do it because they want that shiny car, right? Like, that’s a great example. If you have that problem, if anything, it makes it easier to get in front of those people and get their attention because there’s a lot of angles you can play with to agitate that pain.

Scott (12:13 – 12:55) – What’s, it’s often, what’s the deeper pain, right? If you think, let’s think about sleep deprivation, for example. You’ve got a problem. Your problem is you can’t sleep, but what’s the result of that, you know? Well, you’re tired, you’re cranky, you’re less productive so what could be a deeper level of pain for that? Do you feel like you’re failing as a parent because you’re tired? Like, that would kill, right, that’s just gonna go straight to the heart. How can you go deeper on that pain point to, you know, a more core psychological level? Really, that’s what’s gonna sort of push that and then you can start leading them towards the solution for that problem.

Ray (12:55 – 13:30) – Yeah, and I think the deeper, and this is the challenge for all of us marketers. The deeper you can understand what the root cause of it is, of why they may be even going on this journey to fix this problem, it’s gonna land a lot better. So for example, like your example of, you know, waxing your, the example I gave of waxing your car like, yeah, saving the time might be the root cause, but something deeper might be ‘cause they’ll have more time to do something else or another reason why. So if you can find that, that gives you a lot more availability and angles as well, ‘cause we care about angles, to test those different and agitate those different types of pain.

Scott (13:30 – 14:33) – All this, especially this, this approach really comes back to making sure that you’ve done your persona research first. You really need to understand the pain that they’re dealing with. Doing that brainstorming around the angles and the messaging, you know, this approach, it’s very different to getting UGC or something like this where you’re dealing with a problem-focused product. It’s really, this is where the psychological element comes into it from mine. It’s going back to those fundamentals of understanding your audience, your buyer persona, getting deep on the psychological level. Again, what is the core problem, right? Is it, the core problem is, again, the sleep deprivation thing, you are, you feel you’re being a let down as a parent or it’s leading to issues with your spouse? There’s always gonna be a deeper thing that you can drill into and I think, that’s, people get stuck at that surface level, immediate problem, but what’s underlying that and how can you tap into that? That’s where you’re gonna get the real explosion in performance.

14:34 – 19:02 – Exploring how to get into consumer psyche and understanding their pain points
Ray (14:33 – 14:48) – I wanna ask you. Me and you, we talk about this internally a lot but, especially for people listening, what would you say are the recommended ways for people to really dive into it and to actually understand that well enough to where they can really agitate that pain?

Scott (14:48 – 17:03) – Yeah, I think that, going away and just documenting specific personas and trying to speak to that 1 direct person. So for example, we look at what we do as an agency and who our ideal client is. We spend a lot of time, not just myself, but collectively, we speak to the guys in the sales team, to you guys on the strategy team and clients, and drilling down to, ‘Okay, who’s like, what are the traits of that perfect person that we wanna be working with or involved with?’ The same if you’re trying to sell something, right? We want someone and just using, you know, our ideal client as an example. We want someone who’s business-savvy, who’s got a reasonable understanding of running paid traffic so that they can ask the right questions, that they’ve got their finances in order, and that their business is at a certain level with certain average order value and a certain conversion rate, it’s those foundational things. So I think it’s drilling in and, you know, what does that person’s day look like, how old are they, do they have kids, do they have family? You know, how are those things gonna impact them and how can we tie that into their marketing positioning? How do they identify themselves, right? If I’m writing an ad, you know, we work with a lot of fashion brands. I could go out there and say, ‘Yes, we’ve done, we get amazing results for eCommerce brands!’ Cool, but I can narrow that down and get more specific and talk specifically to fashion eComm, fashion brand founders who identify themselves as more of an creative as opposed to an eCommerce entrepreneur or a marketing manager or something like that. I’m gonna use different languages and different messaging angles within that, and that’s the level that you gotta get to. What drives them? What are their fears? Can we push on those fears or what are their aspirations? How does your brand or product fit into that journey? Are we the hero in their journey of taking their business from $20,000 dollars a month to $250,000 dollars a month? What role do we play in that? It’s all these things, like really getting into the nuance of it and spending the time thinking, but that’s what’s gonna help drive really strong ad copy and messaging across your brand and kind of just doing that. I think that’s something that gets overlooked a lot more than it should.

Ray (17:03 – 18:35) –  It does and, out of the probably 100s of brands that we work with, the people that really know their customers as their brand and the people who don’t and they have a difficult time not only explaining their customer but explaining what’s unique about them and how they fit into their customer’s life and that persona, it’s a night-and-day difference between how they actually perform when it comes to advertising. One thing, excuse me, that we actually like to tell not only our team but the brands as well is, if you don’t know it, then you need to go on this journey. Do your personas. What I like to recommend is start digging into every review or comment they’ve ever left on your site or, if you’re a new brand, find another brand, it can be a competitor, dig into their reviews so you can better understand why are they even buying this product? What are they saying after they buy the product? For example, I think one of the best examples, me & you have talked about this to death, is a brand that we worked with is, there’s a comment on an ad, a person who bought these particular boots, and they said, ‘Oh my gosh, I feel so great! I literally feel like Wonder Woman!’ That’s what she said, and so that helped us develop a certain persona of people who are buying these boots because of how it makes them feel, especially with that, you know, the story arc or, really, the persona of what would Wonder Woman embodies, like, for females. We went for that persona and I remember we made 1 ad that was just 1 sentence and it probably made, like, $500,000 dollars over a period of time. That’s just a great example. Once you hone in on that thing…

Scott (18:34 – 18:37) – I think you ran that ad for, like, 18 months, right?

Ray (18:37 – 18:43) – Yeah, it was a long time. Probably, actually more than that. Last time we calculated, I think it was $700-800 grand with 1 ad.

Scott (18:43 – 19:02) – Which just goes back to the importance of creative in general, but it can be 1 ad that turns around an account in a business. That can set the path for everything going forward so, if you’re struggling, it can really be just that 1 ad, that 1 creative that turns everything around and can give you the ability to scale from there.

19:03 – 21:29 – Demonstration of product to show solution and customer value
Scott (19:03 – 19:06) – Alright, let’s go to number 4.

Ray (19:06 – 20:40) – Yup, number 4 is, I think, we’ve seen a big shift in this one as well and that is, it’s closely related to education & entertainment. That’s actually demonstration. I think where a lot of brands, where they go wrong, is they try to put their product out there in the world saying, ‘Look at my product! It does this!’ but they completely close the gap… I mean, they miss the gap, excuse me, of how to use it, but also how a consumer can see themselves using it. The best ads that we run right now is just demonstrating the product in use. Again, going back to, for example, you have a brand and you have a product that helps people to sleep better, demonstrating that. ‘Get better sleep in 2 steps. Take this gummy or take this powder, drink it, have the best sleep of your life!’ Demonstrating the product in use! Or another one, is actually, if it’s fashion, ‘Here, I’ll let you put these pants on or this dress on, let me show you how it works, how I feel,’ okay. If it’s actually, or if it’s a spray wax for your car, okay, wax your car in 5 minutes in 3 steps – do step 1, step 2, step 3. We run a lot of those and you’re surprised, I’m surprised, of how well it works because, and when I think about it, it’s because it closes the gap on what I feel like, on the hardest part about buying online, is not only how does the product work, but can I see myself using it because I can’t touch it, I can’t feel it, I can’t talk to someone that’s actually selling it, like, at a store. If you can show that demonstration authentically as well, mobile-first is what often works the best, is that we find that it converts really well because that person can see themselves actually using it.

Scott (20:41 – 21:29) – Not ad-related, but on a similar level, I saw a really good one the other day on a product page for, again, a women’s fashion brand. She was doing that, exactly that. They obviously have the images, scroll-through, and then the 3rd one was a video of her trying it on, but talking through it, talking about the feel of the material, the length of the arms, the fit around the neck. It was a quick 10-second video, but I haven’t seen someone doing it, that, in that world before. I think to add that extra element to a product page, I think, it would really help from a conversion standpoint. I’d love to know or have insight in to whether that had any impact, but super powerful, just seeing people use it and talk about it. It’s always gonna be something that adds a lot of value. The last… okay, go.

21:28 – 23:12 – Introduction of augmented reality to ad experiences
Ray (21:28 – 22:11) – One last thing on that, Scott, is just to tease something that we’re testing and it’s not fully ready yet, but a couple of our brands, to take that demonstration to the next level, AR. So we have a brand right now, and they’re a cosmetic brand, so we’re testing if they click on this ad, for example, it then turns, they have the AR-enabled function on their phone and through Facebook. They can actually, in real-time, using their camera app, they can actually see what the product looks like on them. That’s like the next level and, I think, the early signs we’re seeing from the engagement of that is fantastic. But if that’s something you’re interested in, like that is the next-level, I think that’s where the world’s going as well.

Scott (22:11 – 22:29) – Without a doubt. I can’t wait to see what the next 5 years, there’s gonna be some awesome stuff rolling out. We know a few people in this space who are working heavily on the AR side of things and that’s only really just started. I think it’s gonna be crazy what comes out of that space soon.

Ray (22:29 – 22:55) – I think so. What I know, even on the product pages too, you can do this with Shopify is, you can enable AR on your website and on the product page, for example, if it’s a sofa, you can enable this, obviously, if you’ve done the background to enable on your website to where it will open up your camera app and you can see the sofa in your space, in your home to see if it you like it. I’m super bullish on the AR in the future. I think it is the next level and it is the future.

Scott (22:55 – 23:12) – Exactly. I think if you’re one of the early adopters, you can get in and create a point of difference in your user, customer experience now, like take advantage of it. I think it’s definitely worth playing with. We’ve got a couple of clients that are starting to invest into it and it’s paying dividends from what we’re seeing.

23:12 – 26:26 – Incorporating variety and patterns in your ads to catch the eye of customers
Scott (23:12 – 23:51) – Alright, this last one is really, really cool. Now, coming back, we had a sale campaign that did $2.5 million dollars in 24 hours last week, and this was, like, the primary creative angle that really drove a lot of that, especially a lot of the build-up, list-building campaigns prior to that, and we’ve seen it across a bunch of other accounts in slightly different formats. Works on video, works on images as well in different ways, and there’s different things you can play around with it, but I’ll let you take this one away. This is, again, simplicity, but just something that’s absolutely crushing it, especially across fashion accounts for us at the moment.

Ray (23:52 – 24:44) – Man, it really is. This last one is, honestly, split-frames and single images. The particular brand that we did that, over 2 million in 24 hours. Like I said in the very beginning, it blows me away that things that work really well and that one is working across all of our fashion brands. That’s one, specifically, that one, there’s a single image and they had that particular product in use. So single image and it’s split into 3 frames and there’s a different picture in each frame of that particular product but in different scenarios or different poses, whatever that is. That was the winning ad. So what we did was we cross-referenced that from our other fashion brands that’s doing, it’s the same thing. Sometimes it’s a two-frame, sometimes it’s a three-frame. We have 1 brand that they probably done $300K from their split-frame and it’s an 8-frame where there’s 8 frames in that single image and it’s showing the product in different scenarios and that is the thing that’s winning.

Scott (24:45 – 24:55) – Amazing for sure. If you’ve got a winning product, amazing for showing it in its different variants. If you’ve got a specific cut of a dress, but you’ve got different designs or patterns or you’ve got a pair of pants that you’ve got…

Ray (24:55 – 24:58) – In colors too. That’s working well.

Scott (24:57 – 25:44) – Exactly. You got 8 colors to showcase, perfect format for it. That’s the last one. Really go away and test that. Also, seeing that work really well on video. We’ve been testing this a little bit where we got the 3 different images, but like scrolling in different directions. Just a bit of that pattern interrupts, it’s still the same, sort of, I guess, concept behind it in that you’re showcasing different variants of the product or slightly different products or whatnot or different use cases, but just that bit of movement. You can even do that in a gif or something like that, really basic, but such a simple thing working. Probably the best working creative approach we’ve got at the moment that’s really crushing it at that scale, that’s it. That’s the big winner.

Ray (25:44 – 26:03) – I guess the takeaway is don’t overthink your content. All that is very easily made and we’ve tested high-branding, high-production. At the end of the day, you know, being a performance company is that, the things that are doing the best, converting the best, making the most money is the simple and highly authentic.

Scott (26:04 – 26:26) – Yeah, and I think it just comes back to making sure that you’re spending that time brainstorming and just don’t worry about it being some complicated thing. It’s usually the most basic things, simplicity, but how can you do something a little bit differently? How can you, you know, present or communicate something a little bit differently? It doesn’t have to be a big shift, but it can make a massive difference in an account.

26:27 – 28:18 – High-quantity game in testing effective winner ads
Ray (26:27 – 27:38) – One last thing is, I had a conversation with a brand literally last week about this ‘cause they were talking about, ‘cause they do photo shoots and video shoots, and they spend so much time in those photo shoots and video shoots, which is fine, as you should. But what I challenge them is that it’s a quantity game when it comes to testing because what a lot of brands don’t know is how we run tests. When we run that test, it’s highly structured. We have specific kill rules, we have specific rules that have to pass before it moves to scaling, but a lot of times is, if an ad doesn’t convert, and not much money is spent, not that money people see it. There really isn’t any harm in testing high-volume. It’s actually the better way to test because it’s not gonna hurt your brand, it’s not gonna hurt your perception ‘cause so few people see it. If it doesn’t convert, it dies, but if it does convert, it’s proven to be a winner and 9 times out of 10, we find those are the ones that, most of the time, they pass certain criteria. Just as an encouragement, for everyone who’s testing high-volume or you’re about to, try not to worry so much about your perception of it because, if you test it right like we test, honestly, not that many people will see it. You kill it, you actually move on to the one that’s actually gonna scale.

Scott (27:38 – 28:18) – 100%. I think that wraps it up very, very nicely. Kept it pretty short and sweet this week, little bit more tactical, but I think it’s good to give everyone just a few things that they can take away and, you know, again we’re coming back to the fact that 1 of the biggest levers that you have and, you know, it’s always important, but with everything that’s going on in the landscape, with Facebook advertising at the moment, creative is just the 1 area where you can probably have the biggest impact. Double down on it, test new things, take the tactics that we’ve given you today, implement them, and hopefully you can get some results and get back to scaling fast and aggressively.

28:18 – 29:16 – Episode Outro
Scott (28:18 – 29:16) – Thanks again for tuning to this episode of the Growth & Greatness eCommerce Podcast. We hope you got a ton of value out of this episode and if you did, we’d love for you to leave us a review on your platform of choice and help us reach as many people as we can. Now, if you’re a brand founder, an eCommerce entrepreneur, or an in-house marketing manager looking to accelerate your growth this year, reach out to us at Right Hook Digital. We’re a performance branding agency and we specialize in partnering with eCommerce brands to help them hit their growth goals with maximum ROI. Now, if this sounds like a solution that you need, check us out at righthookdigital.com and schedule a call with our client partnerships team. They’d love to have a chat with you and see how we can help you grow in 2021.