$2.6M in 24hrs: Crafting the Perfect Fashion Product Launch Funnel w/ Mariana Cimino

Listen NOW


Product launches can be daunting, but can yield MASSIVE results when done right! In this episode, Ray is joined by Mariana Cimino, Senior eCommerce Strategist at Right Hook, to talk about her recent $2.6 million product launch day for a client. Mariana breaks down the steps it took and the processes she followed – hint: it all starts with delivering actual value to your customers!

Plus, Ray & Mariana discuss what passionate traffic is and how fostering that passionate traffic helps build anticipation for your product launches. This episode also looks into how to prepare for a product launch with elaborate planning & list-building, as well as organizing your sales funnel to ensure maximum profitability.

We also have a great section on how Facebook’s Instant Experiences can help with your list-building initiatives and some pretty hot tips on how to successfully do a product launch. We hope this episode helps you craft and crush your own product launch with ease!

Download your free guide Crushing 6-Figure Product Launches & Sales Campaigns here!

For more real-time updates, connect with Mariana:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Listen on your favourite player
How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton