Little Trouble went from being down substantially to having the best month in the brand's history within weeks of starting with Right Hook, here's how we did it.
Niche
Children + Adult Fashion
138% Revenue Growth YoY
Same Ad Spend, 3x Performance
First 7-Figure Months on Track
Black Friday Performance Beat!
Niche
Children + Adult Fashion
The Background
Three years ago, Dinah Chapman was pregnant with her first son when she realized there was a massive gap in the children’s fashion market. “I found that when I was shopping for a boy, there was like not anything for me on the market,” Diana explains. “There were big box stores that sold Carter’s and H&M, and then there were a few cool surf lifestyle brands that had a really small kids’ assortment. I want stuff for me and Him.”
Dinah launched Little Trouble to fill a gap. A children’s fashion brand that treats kids and parents like stylish individuals by offering miniature versions of the adult style. What started as a maternity leave side hustle kept steamrolling, achieving 100%+ growth year-over-year and becoming a seven-figure business.
By the time she reached out to Right Hook, Dinah was running the entire operation by herself, but her growth had plateaued with her previous agency.
THE CHALLENGE
When Dinah came to Right Hook in Q1, Little Trouble was down substantially from her growth goals. Her previous agency had lost momentum and attention to detail as they acquired other accounts. Classic run-of-the-mill button pushers who weren’t actual Strategists.
The core issues were:
- Stagnant performance
Acquisition wasn’t scaling despite strong organic demand
- No creative strategy
No plans or strategy with limited testing
- No acquisition strategy
Just a bunch of button-pushing and making stuff up
- Lack of proactive management
No benchmark setting, forecasting, or strategic direction
Dinah had worked with two agencies prior to Right Hook, experiencing plateaus with both. As someone who had also been a marketer for DTC brands, she knew the potential because of the customer feedback and organic traction. She just needed a team of actual Strategists that could execute at the level her business demanded.
“I made it really clear that I have high expectations,” Dinah says. “I care about every dollar that’s being spent. I’m a one-person team running a seven-figure business by myself, so I need a solid team that’s essentially an extension of the company.”
Hear from the founder herself
THE STRATEGY
Right Hook’s approach is never cookie-cutter or just pushing buttons. Like with Little Trouble it starts with Strategy, forecasting, and unique positioning. For Little Trouble, here is what worked.
- Paid Social Acquisition Overhaul
Our Strategist, Cory, implemented a complete overhaul of the aquisition strategy:
- Acquisition media buying that would create stability & scalability
- Evergreen New Customer campaigns to capture new customers consistently
- Aggressive scaling protocols when performance indicators aligned
- Strategy
The team focused on rapid creative strategy testing and diversification:
- Maximum creative velocity – Testing as many new creatives and positioning then scaling winning ads
- Creative expansion – Introducing highly varied types of content, shots, models, etc.
- Marrying Organic & Paid – Making a strategy flywheel so paid and organic strategies are consistent and feed off each other.
- Creative optimization – breaking down exactly what hooks, concepts, models, etc. are driving performance and doubling down on those
- Google Ads Acquisition Overhaul
Our Google Strategist, Harrison, had to re-build the entire Google strategy because it wasn’t set-up to even scale:
- Strategic campaign architecture with clear top-of-funnel, middle-of-funnel, and bottom-of-funnel content it could now scale
- Product feed optimization including new titles, image testing, and description improvements
- Advanced creative testing with video overlays in Performance Max and demand generation campaign and Youtube
Technical foundation fixes resolving Merchant Center issues and analytics tracking
- Full-Year Strategy & Planning
Using a marketing calendar for the whole year gave both teams (ours and Little Trouble) the full-picture and strategy for the whole year:
- Regular marketing activations for momentum and repeat purchasers
- Coordinated campaigns across all marketing channels for biggest impact
- Consistent content creation keeping the brand top-of-mind
The team made it clear that maintaining this busy calendar was essential for supporting high ad spend and keeping performance at peak levels.
THE RESULTS
THE TRANSFORMATION
The transformation was immediate and dramatic. Little Trouble went from being down substantially in Q1 to having the best month in the brand’s history within weeks of starting with Right Hook during Q1 when most fashion brands are down.
Performance Metrics:
- 138% revenue growth year-over-year, exceeding Dinah’s 100% goal
- Same ad spend, 3x performance through efficiency optimizations alone
- Beat Black Friday and holiday performance in February and March
- Pacing toward first 7-figure months after recovering from a down Q1
Operational Impact
The partnership freed Dinah from micromanaging her marketing, allowing her to focus on what was scaling fastest, which was new inventory, sizing curves, and demand planning for best-sellers that were outperforming historical winners.
“I spend less time worried about the accounts and what’s happening,” Dinah explains. “I have confidence in the work being done. My time has gone from worrying and trying to manage the actual media buyers to actually the things that will grow my biz.”
Looking Forward
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We're pacing towards having our first seven-figure months, which is really exciting. I could not have imagined that being possible in November of last year.
Dinah – Little Trouble
THE STRATEGISTS
Cory Harding
Cory Harding is our Super Cool Senior Strategist based in Australia. When he isn’t scaling our brands to the moon, you can find him at construction sites monitoring his property development projects or in the kitchen whipping up a storm. His superpower is being able to see the bigger picture but able to drill down into the detail and particularly excels with fashion or high AOV products.
Harrison Long
Harrison Long rebuilt the Google Ads foundation with meticulous attention to campaign structure, product feed optimization, and technical implementation. His systematic approach to testing and optimization created a scalable growth engine for the search side of the business.
When you partner with us, you don’t just get someone to ‘watch your ad account’. We’re your strategic marketing arm, your outsourced CMO and your on-the-pulse, eCom growth experts ready to guide you every step of the way
We treat your business as if it were our own, looking at the bigger picture and constantly brainstorming ways to improve, add value and scale your brand profitably. Because when you win, we win. It’s not about getting a certain number of clients for us, it’s about getting the right clients. You know your potential. We help you get there.
So what will it be, growth or death?
