BFCM 2021: What Worked, What Didn't & Why 2022 Planning Starts Now w/ Kayla Dancaster & Billy Bambao

Listen NOW


Before you settle on your plans and strategies for 2022, you’re going to want to listen to this episode. Ray has an open discussion with Right Hook’s very own Kayla Dancaster, Head of Performance (AU side) and Billy Bambao, Head of Performance (US side), to reveal EVERYTHING that went down during BFCM – the triumphs, the unexpected insights, the nuances, and so much more!

In this jam-packed episode, the Right Hook team doesn’t hold back, dissecting various learnings and brand case studies with full transparency – including the BFCM strategies that brought in massive successes for their brands (and which ones did not)!

You’ll discover tried and tested campaign strategies that have proven effective for both newer Right Hook clients and long-term partnerships. Plus, you’ll find out why early BFCM strategizing could not only yield astronomical gains for your brand, but can also significantly improve your future profitability.

If you’re looking to maximize your brand’s potential, develop effective marketing plans and scale your business to new heights, then don’t miss this episode. Listen now to get ahead of the Black Friday madness and start planning your best BFCM campaign yet!

For real-time updates, connect with Billy: 

For real-time updates, connect with Kayla:

If you enjoyed this episode, connect with us and share your feedback:

Join our Growth & Greatness eCommerce group and connect with fellow business owners & digital marketers alike: Growth & Greatness eCommerce on Facebook 

If you want to learn more about us and what we do at Right Hook, visit our website: Right Hook Digital

Full episode transcript & chapter markers for this episode are available on the Growth & Greatness eCommerce Podcast Buzzsprout page!

Listen on your favourite player
How do you build a loyal fanbase for your brand? RetroKid Co-Founder shares how they grew their brand by putting product quality & community over everything w/ Steve Gaskin
Decoding Generation Z: How Zoomers will Redefine the Future of eCommerce & Digital Shopping w/ Will Weeks
Scaling to 8-figures: Aussie clothing brand Threadheads shares the strategy that skyrocketed their success w/ Co-Founder Ace Reunis & Senior Strategist Brett Leggett
Amplify Your Customer’s Brand Experience using Augmented Reality w/ Rich Watson
Don't Forget Your Customer! Effectively Using Customer Service & Feedback to Build a Successful Brand w/ Bryan Clayton