Inside Right Hook: Q1 2022 – Wins, Losses and DTC eCommerce Trends
So much has shifted in the DTC eCommerce landscape over the last 12 months. From a paid advertising standpoint, these have by far been the toughest conditions we’ve had to navigate since Meta (formerly Facebook) introduced the pixel. Tracking and attribution within most ad accounts are almost unusable for decision making – kinda like flying […]
iOS14 & Facebook Ads for eCommerce
As if 2020 wasn’t enough, Apple has decided to start the new year off with a massive roadblock to mobile advertising. Any day now, Apple’s new iOS14 App Tracking Transparency (ATT) Framework will require apps to ask users for permissions, via a prompt, to track them across third-party apps and websites. With Apple threatening to […]
Founders’ Client Memo No.1
Memo to: Right Hook ClientsFrom: Dee & ScottRE: COVID-19 and Q3/Q4 Outlook Hi All, We hope all is well and that you’re happy and healthy right now, including your loved ones in what’s truly been an extraordinary few months. We felt the time was right to reach out as the founders at Right Hook […]
How To Increase eCommerce Conversion Rates Using Multi-Variate Testing
While the discipline of Conversion Rate Optimization might seem overly technical for the uninitiated, it is absolutely critical for ensuring that you are getting the most out of the visitors to your website. This becomes even more important if you are driving paid traffic via Facebook ads, Google PPC, etc. Once you get someone clicking […]