THE SLUMP TO ENGINE
PLAYBOOK
THE SALES SLUMP
What causes the sales SLUMP?
how do you combat a sales pump?
Not salesy join the webinar urgency here
5 strategies to turn sales into cash engine
my promise
If You Follow Along & Learn These Strategies
YOU WILL EXPERIENCE growth
Understand:
This Is So Much More Than Advertising Tactics & Tricks.
THESE ARE MARKETING PRINCIPLED STRATEGIES. THAT’S WHY THEY WORK.
strategy 1
USE THE SWEETEST WORDS EVER SAID IN MARKETING…
The new strategy
— This strategy plays on a base human desire we all share. Humans are conditioned to be curious with “new.” We’re engineered be curious and then to want what we don’t have.
Using “NEW” as a buying psychology
⭐New Style
⭐New colors
⭐New bundle
⭐Limited edition
(patterns, formula, flavors, etc.)
⭐New Style
⭐New colors
⭐New bundle
⭐Limited edition
(patterns, formula, flavors, etc.)
DON’T BELIEVE
how POWERFUl
is this?
Simple modern
⭐$30mil 2023
⭐Nearly 50% from their tumbler BUT lots of iterations
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strategy 2
THE STOCK STRATEGY
— This strategy simply uses restocks and “stock running low” updates to create an increase in urgency to buy the product.
Make big deals about restocks
strategy 3
THE COMPOUNDING SNOWBALL STRATEGY
— is adding or subtracting small % differences throughout your business that add up to large gross profit additions.
4 PILLARS OF SNOWBALL STRATEGY
Product
cost
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⭐Amet
REVENUE
SOURCES
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⭐Sit dolor
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⭐Amet
Product Sales Source
⭐Lorem Ipsum
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⭐Consectetur adipiscing
⭐Amet
Customer
Type
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⭐Amet
SNOWBALL STRATEGY WORKS!
SNOWBALL STRATEGY: Product Calculators
SNOWBALL STRATEGY: Product drop playbook
SNOWBALL STRATEGY: Cohort Forecasting
SNOWBALL STRATEGY TIPS
- Look for small % wins that add up
- Make incremental changes with what you’re already doing (i.e. pricing, COGS, shipping, upsells, email vs sms)
- Start with biggest opportunities vs low opportunities (80/20)
- Don’t get caught in the “what if trap” without trying it. (i.e. what if I raise my prices and get less sales?)
Not salesy join the webinar urgency here
strategy 4
THE FORTUNE STRATEGY
— is increasing your likelihood to success by having a plan of varied events throughout each quarter to increase your brand’s excitement.
“Show me your calendar and it’ll predict your income”
- Every profitable brand we work plans like this. Those who skip ALWAYS suffer.
- Each channel you use needs to be represented
- There needs to be momentum, variety, and needs to reflect seasonal trends….
- Performance comes from planning
- i.e. periods of harvest & of planting
Planning for seasonality increases profit.
- Know the seasons momentum is on your side
- Buy into good seasons
- Pull back in low seasons
- Plan your cash:
- When you’ll get it
- When you need to conserve it
2022's trend
pivoted in 2023
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strategy 5
PAID ADS FOR PROFIT
— is changing the strategy of advertising to focus on profit and driving incrementally new customers.
“Show me your calendar and it’ll predict your income”
STOP THIS MADNESS!!
- No strategy
- Randomly launching
- Spraying and praying
- Have no idea what’s actually driving new customers
STOP THIS MADNESS!!
- No strategy
- Randomly launching
- Spraying and praying
- Have no idea what’s actually driving new customers
Consolidation is key 🔑
“Show me your calendar and it’ll predict your income”
Creative is targeting
Same product. Creative targets by:
- Calling out different desires / pains
- Awareness levels
- Calling out different “uses”
- Calling out different “people”
Targeting is done using creative
- Want elderly people to buy > show an elderly person.
- Want restaurant workers to buy? Call out restaurant workers
Not so salesy urgency text
WHAT DO YOU DO
FROM HERE?
MY OFFER TO YOU
- I’ll do a cohort forecast for you ➡️ usually $300
- Make 5 creatives ➡️ usually $100 each
- Make 3 month plan ➡️ usually $500
- Do a seasonal analysis ➡️ usually 200
- Make you a snowball strategy ➡️ $1,000
- Make a Paid Social media plan ➡️ $300
Total: $2,497
Do it today
for $497! (mention
this training)