The End of Season Summer Sale teaser campaign began 6 days prior to the sale. Because of our long-term goals, we created three audience segments. For each audience, we created a unique ManyChat flow.
Audience Segment 1/ManyChat Flow 1:
This audience segment consisted of TOFU and MOFU audiences. We excluded the client’s full email and purchase lists.
The goal for this segment was to have them subscribe to ManyChat and give their email addresses for future list-building opportunities.
Audience Segmentation ManyChat Flow 2:
This segment was our PPS audience, specifically targeting our email and past purchasers list. Exclusions were those we designated to a high customer lifetime value (HCLV) list.
The goal for this segment was to elicit subscribers to ManyChat.
Audience Segment 3/ManyChat Flow 3:
The final segment was a PPS audience designated to our HCLV list, which was exported from Shopify with the conditions of having purchased more than 7 times and/or spent more than $500.
This segment was also only asked to subscribe to ManyChat, and we put them through a flow that looked identical to Flow 2.
This list was created specifically for a long-term play.
Part of the value of ManyChat is its ability to gather PSIDs. This is a specific ID number created for each individual user when they interact with your business through Messenger.
These PSIDs can be exported (if you’re using ManyChat Pro), then used to create Facebook Custom Audiences for your Facebook ad targeting.
So, long-term, we segmented this HCLV list to gather and use their PSIDs to create look-a-like audiences for future targeting.