Epoch Collective Goes From Startup To Over $600k Within 90 Days

Epoch Collective logo greyscale

Epoch Collective was a startup beach accessories label that launched in 2015. With a great brand, eye catching designs and high quality beach towels and bags, they were looking for the right partner to take their stunning products to market with one goal – grow as big and as fast as possible. Exactly what Right Hook Digital was founded to execute on.

To do this properly, we knew we needed to build out multiple channels for a full end-to-end customer experience. This included email marketing automation via Klaviyo, Google Shopping, Search and Remarketing, SEO, Content Marketing, Creative Production (video/photography) and of course Facebook Advertising.

In the space of our three month launch campaign from Oct-Dec 2015, we skyrocketed Epoch Collective’s sales from $0 to $607,405.10, whilst also building an email list of over 10,000 contacts.

How We Did It

  • Facebook Advertising – Complete launch + scale
  • Creative Production – Branded video, social content
  • Google PPC – Search, Google Shopping, Dynamic Retargeting
  • Email Marketing – Contextual automation sequences with Klaviyo
  • SEO – Onsite & Offsite
Epoch Collective Right Hook Digital Case Study Google Analytics Screenshot
Epoch Collective Right Hook Digital Case Study Facebook Screenshot

The Results

$607,405

Sales revenue in 90 days

10,064

Leads generated

$1.86

Cost per Lead

$231,490

Sales Revenue From Facebook Ads

4.13x

Return On Ad Spend (ROAS) From Facebook Campaigns

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