Note: respecting our client's wish, this case study refrains from mentioning the brand name.
Competition for fashion brands is fierce. But by studying clues from testing data and customer behavior, we were able to develop a scaling strategy for this small clothing boutique. We hit on the winning strategy with one ad, rapidly accelerating their Shopify revenue to $49k in a single month, comfortably above their ROAS target of 2x.
In a mission to replicate this process all the way to scalability, we developed a series of rapid-fire creative tests focused on single products. In 6 short months, they sold out of their best-selling items multiple times, and we achieved a 78% increase in highly profitable revenue growth for their business.
This small fashion boutique was looking for a digital marketing partner to help them drive online sales and increase revenue. They were averaging around $27k in monthly revenue and had an initial goal to hit 40k.
The boutique faced a number of roadblocks including a crowded niche, a low AOV (Average Order Value), little brand recognition, and a revolving door of sales propelling much of their revenue.