AssetWise is a wealth consultant and property marketing company that was struggling to grow due to inconsistency of leads. After trying multiple approaches with everything from call centres to print media, AssetWise knew they had to look outside of the ‘traditional’ lead generation strategies, as they simply weren’t working in the modern marketplace.
In under 3 months, Right Hook Digital was able to construct, test, validate and optimise a seamless lead generation funnel. Initially delivering an extremely good lead cost of $36.72 during the test phase, AssetWise were exceptionally pleased but we were certain we could do better.
After the second round of testing, targeting changes and implementing an aggressive bidding strategy we were able to reduce the cost per lead by 65.24% down to a cost of just $12.38.
With a professional sales team ready to set appointments on the back end – AssetWise had a full calendar for all their consultants in no time and to say they were ecstatic with what we delivered would be a massive understatement.