Black Friday usually goes one of two ways for brands—It’s either the game-changer that gets your brand to the next level, or a stress-inducing and lackluster (or worse, disappointing) time of year.
Most brands we talk to have a “Hope and Pray” mentality for their Black Friday sales.
Or they feel completely paralyzed because they’re overwhelmed by the 1,000 things they have to do.
Then Black Friday comes around and they have an “okay” but underwhelming” sales period; inside they’re wishing they could have experienced a game-changing BFCM instead.
Worse yet—they completely forget about planning for what happens after BFCM and their revenue falls off a cliff for the rest of December and January.
We do not want this to be you. That’s why we’re running this workshop series FOR FREE—to arm you with all our playbooks and the know-how to have a spectacular BFCM while keeping sales volume up through January.